The moment you love your Subaru Outback most may be the moment your loved ones walk away from it after a crash. This commercial tells the story of an emotional reunion of a distraught mother with her young family after the family emerges unharmed from their severely wrecked Subaru Outback. It is a comforting reminder that Subaru has earned more IIHS TOP SAFETY PICK+ awards than any other brand since 2013.
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Gets hit because it's too slow on the highway
Thank you Subaru for making a vehicle that saved my son’s life on October 7, 2024. He got t-boned by a vehicle running a red light at a high rate of speed. It was a 2019 Subaru Forester Sport, the Subaru was totaled,but did its job! My son had just purchased it on September 20th, 2024. Keep on keeping our loved ones safe! You are Loved!💜
I hate this as so much. Its fese mongering that you will and your family will die if you dont have a Suberu. Why not slower road speeds? Regulations on car size and bumper height? Move to trains and bicycles?
Nope another deather machine in a inefficient, greedy and dangerous transportation system. Lobby for better public transport and maybe your kid wont die from trying to cross a highway that runs through a city for some reason.
Will this car keep me safe like a $200,000 McLaren if I'm livestreaming myself driving at 72 mph in heavy rain and I keep looking at chat on my phone, and then I end up slamming on the brakes and hydroplaning into a guardrail?
Saw this while watching final destination 2. Specifically after the traffic accident scene. It couldn’t have been a coincidence
they so so ☘in Subaru
They made me cry 😢
proud to say that the little girl in this ad goes to my musical theatre class.
My husband and I literally walk away from a Subaru. I wish I can post the pictures. Our 2013 Subaru Legacy was totaled!
I swear the dad looks just like Robert Downey Jr.
Victim blaming bs. What if someone can’t afford nor wants this car? Shouldn’t have to worry about it in the first place.
This made me cry
How is the car is excellent condition after the accident… Other than that good job
yesterday one of my family members was driving a Subaru forester and got t boned by a vehicle going close to 50 mph. He walked away from the car with minor scratches while the driver of the other car which was not a Subaru died on scene.
This commercial makes my tinnitis much more pronounced, much louder. Mental anguish. Please stop.
This is why every Subaru made is special. Because they are all built to be on the road today, with a purpose behind every one of those emblems. The purpose of keeping people and families safe. The purpose statement of love that actually cares. Love, it’s what makes Subaru more than a Subaru.😊
We rolled up to a reported rescue, which involved an overturned vehicle (Subaru), after securing the scene and assessing the unscathed driver (who reminded us that she needed to get home to cook dinner), I had to learn more about the Subaru brand. That was more than twenty years ago and I'm driving my 3rd Subaru since then.
"The moment I loved my Subaru the most was the moment they walked away from it."
"But what if they didn't have a Subaru?"
"Rip lol"
This is disgusting wth
I was also involved in an accident with an Outback but the accident was my Outback vs a 2016 Dodge Charger on Marbledale Road in Tuckahoe. The Outback I had that I walked away from was a 2012 Subaru Outback and unfortunately I was charged with driving too fast but since it was my first speeding ticket I went to court and repleaded from pleading not guilty to guilty and the judge dropped the charges and I paid $225 in a parking ticket that it was downgraded to and I gotten the 11 points off my license thank god and I learned my lesson is to never drive too fast and never get distracted. Luckily I wasn’t drinking and driving because I would’ve gotten caught big time and would’ve been arrested and charged with driving under the influence so thank god that I was sober. But my brother felt very bad for me that I was involved in an accident alone. My brother regretted his decision to go with his friends and let me drive home by myself which was also the reason the accident occurred. My brother ended up paying for the accident because I felt very guilty for my huge mistake. The Outback I was driving was totaled but wasn’t as bad as in this commercial. I’m glad that I’m still here today still alive. I gotten a new used car and it was a bright blue 2014 Subaru Impreza a day after my 21st birthday which was on August 16th of 2023 and I turned 21 a day earlier. I had to get everything out of the Outback and put it in the rental car to bring home and I said goodbye to the navy blue 2012 Subaru Outback for the very last time. The very last song I heard before the accident was All Night Long by Lionel Richie. It’s a night that I will try to forgive myself for and try to cope with the loss of a beloved vehicle and a part of my family that will never be seen again. RIP Samantha O’Rourke Corrigan (navy blue 2012 Subaru Outback) December 31st 2011-July 15th 2023
The little girl shouldn't have been driving, then.
GENESIS 1:28. Thank you.
i swear to you i thought the wife got out of a mercedes when I saw this on the tv😭 amazing commercial though
🤣 I don’t think this carried the way you wanted it to. No way am I getting a car that folds like an accordion!
A commercial that is to the point and makes sense,not like these Emoo insurance commercials
sad commercial😭😭😭😭
So tired of seeing this stupid kid's expression on Twitch.
Dad:
"Let's walk thru the shards and broken glass. It will be quicker. "
The truck driver is being airlifted to a trauma center, Subaru family is it going out to get a Denny's Grand slam Ok😂
That little girl looks so familiar. Has she played in anything else?
this is actually a good commercial
With the amount of speed (50+) it would take to shift the cabin of the outback, shouldn't the ford cab be folded a lot farther?
As a 6th generation Outback owner and a Software Engineer with user experience and user interface design background, this is truly rich coming from you. Making about video about safety when you have equipped almost your entire lineup with an infotainment screen and center console combo that is inherently UNSAFE. Honestly, this trend that Tesla has started with dumping everything in the infotainment screen should not have taken a foothold in the industry especially for less-than-semi-autonomous-vehicles like the entirety of your lineup.
Why is this kind of implementation unsafe?
1) Look at how these infotainment screens place vehicular controls and how the overflow are handled. All of them are placed in a small portion of the screen which is the complete opposite of how well spaced physical controls are which leads to more fumbling and requiring to taking your eyes and focus off the road.
2) Users are accustomed to getting feedback from things they interactive with. The only feedback you get from touch based controls in these kinds of implementation is a beep plus the screen is flat without any bump or ridges which makes distinguishing one touch control from another without looking nearly impossible. This is in contrast with physical controls where you can rely on your sense of touch as well as muscle memory to trigger a control also, you will know instantly that you have done just that through feedback. Ex: The click when you turn a dial, the bump when you press a button, the click from pulling a lever.
3) Physical controls are instant and only require a single action while these touch based controls require more than that especially if the controls you need are buried in menus which leads to taking your eyes and focus off the road for a longer period of time.
4) Taking my previous points in to account, you will have to take your eyes and focus off the road most of the time to make changes on implementations like this. Keep in mind that things can go south in a blink of an eye. When using physical controls, you can take your focus off the road while keeping your eyes on the road so you can still reach much faster. But for touch based controls, you have to take both your eyes and focus off the road and worse, you need to but longer when compared with physical controls. According to the NHTSA, going 55 mph with your eyes and focus on the infotainment screen for 5 seconds (which is usually the minimum amount of time it takes someone to go through menus to trigger a buried function) means you have driven a full length of a football field. Let that sink in.
Source: https://www.nhtsa.gov/risky-driving/distracted-driving
There is a programming joke that perfectly mirrors what Subaru and other automakers are doing and it goes like this: Debugging – where you are the detective in a cr1m3 movie and at the same time, you are also the m|_|rd3r3r. You may have given us Eyesight system as standard but you are also endangering us with this kind of infotainment screen + center console implementation.
Also there are times that users can't distinguish what they need from what they want. A large touchscreen with every vehicular control in it being a prime example of what users want but not what users need. True, some users may praise carmakers for giving them cars with large infotainment screen but that only lasts until it becomes a headache for them like when it fails then they can't adjust HVAC in the middle of blazing hot summer or freezing cold winter and they get slapped with a hefty repair bill or they get in to an accident because they took their eyes and focus off the road for too long because them fumbling on a horribly designed user interface like this,
Subaru, I ask you to take a step back and review how and why this current infotainment screen + center console is putting your customers in harm's way then learn from it so you can make a better and safer implementation later on.